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Hawaii Tourism: Today

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A Cultural Renaissance -- A conch shell sounds, a young man in a bright feather cape chants, torchlight flickers at sunset on Waikiki Beach, and hula dancers begin telling their graceful centuries-old stories. It's a cultural scene out of the past come to life once again -- for Hawaii is enjoying a renaissance of hula, chant, and other aspects of its ancient culture.

The biggest, longest, and most elaborate celebrations of Hawaiian culture are the Aloha Festivals, which encompass more than 500 cultural events from August to October. "Our goal is to teach and share our culture," says Gloriann Akau, who manages the Big Island's Aloha Festivals. "In 1946, after the war, Hawaiians needed an identity. We were lost and needed to regroup. When we started to celebrate our culture, we began to feel proud. We have a wonderful culture that had been buried for a number of years. This brought it out again. Self-esteem is more important than making a lot of money."

In 1985, native Hawaiian educator, author, and kupuna (respected elder) George Kanahele started integrating Hawaiian values into hotels like the Big Island's Mauna Lani and Maui's Kaanapali Beach Hotel. "You have the responsibility to preserve and enhance the Hawaiian culture, not because it's going to make money for you, but because it's the right thing to do," Kanahele told the Hawaii Hotel Association. "Ultimately, the only thing unique about Hawaii is its Hawaiianess. Hawaiianess is our competitive edge."

From general managers to maids, resort employees went through hours of Hawaiian cultural training. They held focus groups to discuss the meaning of aloha -- the Hawaiian concept of unconditional love -- and applied it to their work and their lives. Now many hotels have joined the movement and instituted Hawaiian programs. No longer content with teaching hula as a joke, resorts now employ a real kumu hula (hula teacher) to instruct visitors and have a kupuna (elder) take guests on treks to visit heiau (temples) and ancient petroglyph sites.

Dancing the Hula--That naughty dance, the hula -- once banned by missionaries and then almost forgotten in the rush to embrace America's consumer-based ideals -- is today a movement of its own. It's also a major event: The Merrie Monarch Hula Festival, in honor of King David Kalakaua, attracts an annual crowd of 20,000 to Hilo, on the Big Island, for a week of ancient and modern hula competition and celebration. In fact, it's rare to visit the islands these days and not see the real hula danced in traditional costumes.

The Question of Sovereignty -- The Hawaiian cultural renaissance has also made its way into politics. Many kanaka maoli (native people) are demanding restoration of rights taken away more than a century ago when the U.S. overthrew the Hawaiian monarchy. Their demands were not lost on President Bill Clinton, who was picketed at a Democratic political fund-raiser at Waikiki Beach in July 1993. Four months later, Clinton signed a document stating that the U.S. Congress "apologizes to Native Hawaiians on behalf of the people of the United States for the overthrow of the Kingdom of Hawaii on January 17, 1893, with the participation of agents and citizens of the United States, and deprivation of the rights of Native Hawaiians to self-determination."

But even neo-nationalists aren't convinced that complete self-determination is possible. Each of the 30 identifiable sovereignty organizations (and more than 100 splinter groups) has a different stated goal, ranging from total independence to nation-within-a-nation status, similar to that of Native Indians. In 1993 the state legislature created a Hawaiian Sovereignty Advisory Commission to "determine the will of the native Hawaiian people." The commission plans to pose the sovereignty question in a referendum open to anyone over 18 with Hawaiian blood, no matter where they live. The question still remains unanswered.

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